Production house China Film Group has equipped its Sound and Picture Production Center with 147 Genelec monitors across 28 recording studios, editing rooms and production studios.
China Film upgraded due to the increased importance that is placed on audio by consumers. “In film and television, sound is greater than visuals, where 'greater' refers to the spatial extension,” said China Film Sound Director, Wang Danrong. “Sound fills the entire space, while visuals are confined to the screen.”
This shift has placed different demands on the monitoring environment, with engineers placing more emphasis on precision and uniformity.
“When evaluating a piece of equipment, we usually consider its technology, parameters, and more,” continued Wang Danrong. “Personally, I believe it's essential to look at the brand's history and its pursuit of sound. I find Genelec's pursuit of 'real' sound quite reliable.”
Supporting China Film through the process was Digital Media Technology Co. Ltd. (DMT). It took on the responsibility for the design and integration of the monitoring system.